Florist North Harrow Privacy Policy: Protecting Your Data
Introduction
At Florist North Harrow, we are committed to safeguarding the privacy of our customers. This Privacy Policy outlines how we collect, use, store, and protect your personal information in compliance with the UK General Data Protection Regulation (GDPR). This policy applies to all customers placing orders with Florist North Harrow from North Harrow and surrounding districts.
What Data We Collect
To process your order and provide excellent customer service, we may collect and process various types of personal data including:
- Contact Information: Name, address, postcode, delivery address, and telephone number.
- Order Details: Information about the products you purchase, recipient details, delivery instructions, and message card content if provided.
- Payment Information: Payment details required to complete your purchase. We do not store your full card details, but may retain basic transaction identifiers.
- Communication Data: Records of your correspondence with us (e.g., order notes or customer service interactions).
- Technical and Usage Data: Limited information from your visits to our website, such as IP address, browser type, and device used, for security and analytics purposes.
Lawful Basis for Processing Personal Data
Florist North Harrow only processes your personal data when permitted by the GDPR. The main lawful bases we rely on are:
- Contract: Processing your data is necessary to fulfill your flower order and deliver our services to you.
- Legal Obligations: We may need to process certain information to comply with local laws or tax requirements.
- Legitimate Interests: To improve our products, services, and customer experience, provided your interests and rights do not override these interests.
- Consent: Where you have specifically consented, for example, to receive marketing communications. You may withdraw your consent at any time.
How We Use Your Data
We use your personal information for the following purposes:
- To process and deliver your order, including communications regarding order confirmation, updates, and delivery arrangements.
- To manage payments and detect fraudulent activity.
- To respond to enquiries, feedback, or complaints.
- To maintain business records and comply with legal obligations.
- To improve our website, services, and customer experience.
- If you have given consent, to provide you with promotional offers, newsletters, or other marketing materials.
Data Retention
We retain your personal data only as long as necessary to fulfill the purposes for which it was collected, comply with legal requirements, and resolve disputes. Generally, this means:
- Order records and related information are retained for up to six years in line with statutory accounting regulations.
- Correspondence and communication data are kept for as long as required to manage customer service interactions and fulfill orders.
- Technical data and analytics may be retained in anonymised form for a reasonable period to support website performance and security.
When your data is no longer required, it will be securely deleted or anonymised.
Data Processors and Sharing Information
We may engage trusted third-party providers ("data processors") to support our services, such as payment processors, delivery partners, IT support, website hosting, and analytics providers. These service providers are carefully selected and required to adhere to GDPR requirements, processing your data only as instructed by us to deliver the agreed services.
Where necessary, data may also be shared with regulators or law enforcement agencies if required by law.
We do not sell, rent, or otherwise share your personal data with third parties for marketing purposes.
Data Storage and Security
Your personal information is stored securely within the UK or EEA wherever possible. If we use processors who operate outside these areas, we ensure appropriate safeguards are in place such as Standard Contractual Clauses or equivalent protections approved under GDPR.
We implement robust technical and organisational measures to protect your data against unauthorised access, loss, or misuse. Employees processing your data are trained in data protection and confidentiality.
Your Rights Under GDPR
As a data subject, you have the following rights regarding your personal data:
- Right to Access: You can request confirmation of whether we hold your data, and obtain a copy of the information we process about you.
- Right to Rectification: You may request correction of inaccurate or incomplete data.
- Right to Erasure: Under certain circumstances, you can ask us to delete your personal data.
- Right to Restrict Processing: You can limit how we use your data in specific situations.
- Right to Data Portability: Where applicable, you may request transmission of your data to another organisation in a structured format.
- Right to Object: You have the right to object to processing based on legitimate interests or for direct marketing purposes.
- Right to Withdraw Consent: Where we rely on your consent, you may withdraw it at any time without affecting the lawfulness of prior processing.
- Right to Lodge a Complaint: You may raise concerns with the UK Information Commissioner’s Office (ICO) or your local supervisory authority.
Policy Applicability
This Privacy Policy applies to all customers who place flower orders with Florist North Harrow from North Harrow and neighbouring districts. By submitting your personal data for an order, you acknowledge this policy as the basis for our data collection and processing practices.
Policy Updates
Florist North Harrow may update this Privacy Policy from time to time to reflect changes in legal requirements or our business operations. The updated version will be made available on our website with the effective date clearly indicated. We encourage you to review this policy periodically.
Contacting Us
If you have any questions about this Privacy Policy or wish to exercise your rights, please contact us using the contact details provided on our website or by visiting the Florist North Harrow shop in person. Our team is always ready to assist with your privacy enquiries.